The internet has completely supplanted print catalogs – right? As it turns out, not really.

It’s true that the comprehensive, thick-as-a-brick catalogs of the past are just that, past. But manufactures and retailers have discovered the value of more focused catalogs. Interest specific, seasonal offerings and brand highlights are a few examples of subject focus. Additionally, customers still love to simply page through a catalog.

The key here is to leverage the power of print to supplement your online presence and enhance your brand. Don’t just try to replicate your online storefront. Instead group complementary items together in photo spreads that will peak a shopper’s interest. They may be looking for a pair of hiking boots but showing those boots being used on the trail along with a backpack, sunglasses and a hoodie will strike a stronger chord for all four products.